Truth Shall Make You Free

“His divine power has given us everything we need for life and godliness through our knowledge of him who called us by his own glory and goodness” (2 Peter 1:3-4).

During my career in advertising I worked with many well known companies such as American Express and Steinway Pianos. We also created direct response TV commercials for different kinds of products. A direct response TV commercial is a television commercial that offers a product or service via a free call. We learned that the “magic” price point for a product was $19.95. Anything over this would significantly reduce response.

Another key to success was that the product had to be able to demonstrate an ability to solve a felt need by the viewer. Household items that could solve a problem that most people experienced or improved their ability to perform a task were the…