“In London, we have an amazing public transport system and an extensive road network, all of which we have invested in heavily to make it work – but what we need to do is make our city smarter. Our transport infrastructure is at full capacity – as anyone who gets the tube at rush hour or drives their children to school will attest to. Yet due to London’s prosperous nature, more and more people are choosing to live and work in the city – so the pressure continues to build. We are at an advantage in London as one of the early adopters of open transport data. There are great apps like Citymapper, as well as smartphone bus timetables and public transport maps; but what we don’t do is pull this information together into a single picture. https://www.brompton.com/ Perhaps the most efficient journey would be to start your commute by driving to public transport, and then picking up a bike on the other end, but unfortunately there’s no easy way of working out the most efficient combination. There are two aspects to creating this solution; the first of which is simply making the technology work so we can provide the information for people to make the right decisions. The second is to do with our attitudes towards certain modes of transport. Demonising private cars is not the answer but as long as they are considered the most frictionless form of travel then they will inevitably dominate. To persuade people to get out of their cars and on to alternative forms of transport you need to make the experience as seamless as possible, with guaranteed availability, minimal waiting and no specialist equipment.